Goodwill Encourages Coachella Fans to Shift to Thrift

Goodwill Encourages Coachella Fans to Shift to Thrift

Goodwill Industries International (GII) and Goodwill of Southern California are highlighting sustainability, inclusivity, and creativity at this year's Coachella festival by empowering art and design activities in partnership with Los Angeles-based Scene Creative. The festival, which took place from April 12-21, 2024, provided a platform for festivalgoers to tap into their inner artist and fashion designer at The Coachella Art Studios.

The Coachella Art Studios

At The Coachella Art Studios, festivalgoers could engage in a variety of cost-free and creative activities, including jewelry making, upcycling inspirations using thrifted clothing, live drawing, decorating tote bags, and interacting with designers and artists. The studios were designed to provide an immersive space for festivalgoers to explore their creativity and transform their Coachella experience.

Sustainability and Inclusivity

Goodwill's presence at Coachella celebrated the thrill of expressing one's individuality through unique and affordable distinctive or vintage items, while shopping sustainably. The Coachella Art Studios, produced by Scene Creative, have been a highly popular feature of the music festival for the last decade.

James Fauntleroy's Conversation

On April 20, Grammy-winning singer-songwriter James Fauntleroy was on-site hosting a conversation focused on the Art of the Craft. Fauntleroy, a Goodwill aficionado and avid thrifter, provided insight into his career and work in empowering individuals to reimagine their world by adding new ideas to old items. James and Goodwill representatives discussed their partnership, past projects, and upcoming music initiatives.

The Impact of Thrifting

Thrifting at Goodwill is a way to find distinctive and one-of-a-kind items that truly express your personality and unique style. For many, Goodwill plays an important role in their creative process. From a t-shirt to a vintage vase, every item in our store can be transformed and given a second life. It's in the hands of the shopper to show us another way to imagine its use.

Goodwill's Mission

Goodwill's mission is to provide skills training and other human service programs to help thousands of people receive employment. Goodwill employment centers provide free and convenient access to tools, technology, training, and support for those looking for work in a variety of industries. In 2022, more than 129,000 people were placed into jobs with that support.

The Environmental Impact

Goodwill stores also help extend the life of usable items. Last year alone, Goodwill prevented more than 4 billion pounds of unwanted items from ending up in landfills. To find your local Goodwill store or donation center, visit goodwill.org/locator.

In conclusion, Goodwill's presence at Coachella celebrated the thrill of expressing one's individuality through unique and affordable distinctive or vintage items, while shopping sustainably. The Coachella Art Studios provided an immersive space for festivalgoers to explore their creativity and transform their Coachella experience. Goodwill's mission to provide skills training and other human service programs to help thousands of people receive employment was also highlighted. Goodwill stores also help extend the life of usable items. Last year alone, Goodwill prevented more than 4 billion pounds of unwanted items from ending up in landfills. To find your local Goodwill store or donation center, visit goodwill.org/locator