Top Food and Beverage Companies Globally and in the US

Last updated by Editorial team at usa-update.com on Friday 2 January 2026
Top Food and Beverage Companies Globally and in the US

Global Food and Beverage Leaders: How a Transforming Industry Shapes Economies, Jobs, and Consumer Lifestyles

A Sector at the Heart of Everyday Life and Global Strategy

By 2026, the global food and beverage industry has firmly established itself not only as a fundamental pillar of daily life but also as a strategic driver of economic growth, technological innovation, employment, and international relations. For readers of usa-update.com, the sector has become a crucial lens through which to understand broader developments in the United States and across North America, as well as in key markets in Europe, Asia, Latin America, Africa, and the Pacific. From the aisles of U.S. supermarkets and quick-service restaurants along interstate highways to digital grocery platforms serving consumers in Europe and Asia, food and beverage companies now operate in a world defined by heightened health consciousness, sustainability expectations, geopolitical volatility, and accelerating technological change.

The industry's global value, which surpassed 8 trillion dollars in the mid-2020s, continues to expand as populations grow, urbanization increases, and middle classes in emerging markets demand more diverse and higher-quality products. In the United States, food and beverage activities-from agribusiness and manufacturing to logistics, retail, and hospitality-remain a foundational contributor to GDP and one of the largest sources of private-sector employment. For business leaders, investors, job seekers, policymakers, and consumers who follow sectors such as economy, finance, business, consumer markets, and international trade on usa-update.com, understanding which companies are shaping this landscape-and how-is essential to anticipating the next wave of opportunities and risks.

The Scale and Direction of the Global Food and Beverage Economy

The food and beverage sector remains one of the most resilient and diversified global industries, encompassing everything from large-scale agribusiness and packaged consumer goods to restaurants, specialty beverages, and functional nutrition. In 2026, its growth trajectory is being shaped by several converging forces: the acceleration of plant-based and alternative proteins, the mainstreaming of wellness and functional foods, the rapid expansion of digital commerce and direct-to-consumer channels, and a deepening commitment-often driven by regulation-to sustainable and climate-resilient business models.

In the United States and Canada, the industry continues to represent a significant share of manufacturing output and service-sector revenue, with strong linkages to transportation, energy, and retail. Across Europe, particularly in countries such as Germany, France, Italy, the Netherlands, and Spain, food and beverage leaders are combining a long heritage of culinary excellence with advanced regulatory frameworks and sustainability standards. In Asia, from China and Japan to South Korea, Singapore, and Thailand, rising incomes and urban lifestyles are fueling demand for convenience foods, premium beverages, and international brands. Meanwhile, Latin American producers in Brazil and Mexico, and African markets such as South Africa and Nigeria, are gaining strategic importance as both production hubs and growth markets.

For those following macro trends on platforms such as the World Bank or the International Monetary Fund, the sector's performance is closely tied to global inflation patterns, supply chain disruptions, and commodity price volatility. At the same time, consumer-facing changes-such as the surge in online grocery shopping and rapid delivery-reflect the broader digital transformation that usa-update.com regularly tracks in its technology and business coverage.

Global Leaders: Multinational Giants Shaping Markets and Standards

Nestlé: From Packaged Staples to Health and Nutrition Platforms

Nestlé, headquartered in Switzerland, remains the world's largest food and beverage company in 2026, and its evolution illustrates how global players are repositioning themselves from traditional packaged foods toward health, nutrition, and science-driven offerings. With a portfolio spanning coffee, confectionery, pet care, dairy, infant nutrition, and medical nutrition, Nestlé's brands-from Nescafé and KitKat to Purina and Perrier-reach consumers in nearly every major economy, including the United States, Canada, the United Kingdom, Germany, France, Brazil, China, and Australia.

Over the past several years, Nestlé has intensified its focus on plant-based and functional products, investing in research and development capabilities that align with rising demand for protein alternatives, gut health solutions, and personalized nutrition. Its Nestlé Health Science unit has expanded through acquisitions and partnerships in medical nutrition and supplements, while the company continues to push into climate-smart sourcing and regenerative agriculture, working closely with farmers across Europe, North America, and Latin America. Those interested in how a global leader frames its long-term commitments can explore Nestlé's sustainability agenda and responsible sourcing practices through its corporate resources, and can compare them with broader trends in sustainable food systems highlighted by organizations such as the Food and Agriculture Organization of the United Nations.

PepsiCo: Balancing Indulgence, Health, and Sustainability

PepsiCo, based in the United States, has evolved far beyond its roots in carbonated soft drinks to become a diversified global food and beverage powerhouse. Its portfolio includes beverage brands such as Pepsi, Gatorade, and Tropicana, alongside leading snack and food brands like Lay's, Doritos, Quaker, and Ruffles. This balance between beverages and snacks has allowed PepsiCo to manage shifting consumer preferences, particularly as sugar reduction and health concerns reshape beverage consumption in markets from the United States and Canada to the United Kingdom, Mexico, and Australia.

The company has made aggressive commitments to sustainable packaging, water stewardship, and regenerative agriculture, aligning its strategy with global climate goals and regulatory expectations in regions including the European Union and North America. Its focus on reduced-sugar formulations, zero-calorie beverages, and baked or portion-controlled snacks reflects a broader industry move toward responsible indulgence. Those examining the intersection of corporate strategy and climate policy can find useful context in resources from the U.S. Environmental Protection Agency and the United Nations Environment Programme, which outline frameworks within which companies like PepsiCo must operate.

The Coca-Cola Company: From Iconic Soda to Portfolio of Beverages

The Coca-Cola Company remains one of the most recognizable brands worldwide, with a presence in virtually every country, including key markets across North America, Europe, Asia, Africa, and Latin America. While its flagship Coca-Cola brand continues to be central to its identity, the company's long-term growth strategy increasingly revolves around a broad beverage portfolio that includes water, sports drinks, teas, coffees, and low- or no-sugar options. Brands such as Dasani, Smartwater, Minute Maid, Costa Coffee, and various local-market beverages have enabled Coca-Cola to navigate declining per-capita soda consumption in mature markets like the United States, Canada, and Western Europe.

Coca-Cola's "World Without Waste" initiative, which seeks to collect and recycle the equivalent of every bottle or can it sells, positions the company at the forefront of packaging sustainability debates. For readers interested in how such commitments intersect with regulatory developments, especially in Europe and North America, it is instructive to compare corporate strategies with policy frameworks discussed by bodies such as the European Commission and the OECD, both of which are influential in shaping packaging and recycling standards.

Unilever and Danone: European Leaders in Sustainability and Health

Unilever, with roots in both the United Kingdom and the Netherlands, has long been recognized as a global benchmark for integrating sustainability into its core business. While widely known for its personal care and home care brands, Unilever's food and refreshment division plays a pivotal role in categories such as ice cream, dressings, and prepared foods, with brands including Ben & Jerry's, Hellmann's, and Knorr. Its commitment to cutting food waste, promoting plant-based diets, and sourcing ingredients responsibly has made it a key player in Europe, North America, and emerging markets across Asia and Africa, where regulatory and consumer expectations around environmental performance are rising.

Danone, headquartered in France, has built its global identity around the concept of "One Planet. One Health," focusing on dairy, plant-based products, bottled water, and specialized nutrition. With brands such as Activia, Alpro, and Evian, Danone has captured consumer interest in gut health, probiotics, and sustainable hydration. Its strong presence in Europe, North America, and Asia underscores the convergence of health, wellness, and environmental responsibility. Those seeking a broader perspective on nutrition and public health trends can reference materials from the World Health Organization, which detail the growing links between diet, chronic disease, and regulatory responses worldwide.

U.S. Food and Beverage Powerhouses: Adapting to a New Consumer Reality

Kraft Heinz, Mondelez, General Mills, and Tyson: Reinventing Legacy Brands

The United States continues to host some of the world's most influential food and beverage corporations, many of which are actively transforming their portfolios to remain relevant to younger, more health-conscious, and more digitally connected consumers.

Kraft Heinz remains a household name across the United States, Canada, and parts of Europe and Latin America, with iconic products such as Heinz Ketchup, Kraft Mac & Cheese, Philadelphia cream cheese, and Oscar Mayer meats. In recent years, the company has faced the challenge of refreshing long-established brands to meet modern expectations regarding nutrition, transparency, and sustainability. Its strategy has included reformulating products to reduce sodium and artificial ingredients, launching plant-based and better-for-you lines, and streamlining its portfolio to focus on higher-growth categories. For those tracking U.S. corporate restructuring and brand management, Kraft Heinz offers a case study in how legacy companies can reposition themselves amid changing demographics and economic conditions frequently analyzed in usa-update.com economy and finance coverage.

Mondelez International, which emerged from the split of the former Kraft Foods, has solidified its position as a global leader in snacking. With brands such as Oreo, Cadbury, Milka, Toblerone, and Ritz, Mondelez has capitalized on the enduring appeal of indulgent snacks while also responding to consumer calls for portion control, sugar reduction, and clear labeling. The company's strong presence in Europe, North America, and emerging markets in Asia and Latin America has been supported by a digital-first approach, including e-commerce partnerships and direct-to-consumer channels. Analysts and investors often track its strategy through research and commentary from sources like Bloomberg, which provide real-time insights into global consumer goods performance.

General Mills, another U.S.-based leader, continues to play a central role in breakfast cereals, snacks, and refrigerated and frozen foods, with brands such as Cheerios, Nature Valley, Yoplait, and Häagen-Dazs. Its acquisition of organic and natural brands, including Annie's, reflects the company's commitment to serving consumers who prioritize clean labels and sustainable sourcing. General Mills has also become a prominent advocate of regenerative agriculture, working with farmers in the United States and Canada to restore soil health and reduce emissions, aligning with environmental priorities that usa-update.com regularly examines in its energy and regulation sections.

Tyson Foods, one of the largest protein producers in the world, remains central to the U.S. meat industry and a major exporter to markets in Asia, Europe, and Latin America. While traditionally associated with poultry, beef, and pork, Tyson has expanded into plant-based and blended protein offerings, recognizing that consumers in North America and Europe are moderating their meat consumption due to health, environmental, and animal welfare concerns. The company's investments in automation, worker safety, and supply chain resilience also highlight the evolving nature of industrial employment, a topic of ongoing interest to readers who monitor jobs and employment trends on usa-update.com.

Kellogg's, Hormel Foods, and Campbell Soup Company: Balancing Tradition and Innovation

Kellogg's, long synonymous with breakfast cereals such as Corn Flakes and Special K, has undergone a significant structural transformation, splitting into distinct entities to sharpen strategic focus. The creation of Kellanova, centered on global snacking and frozen foods, reflects the reality that growth opportunities increasingly lie in snacks, convenience, and plant-based categories, rather than in traditional cereal alone. This reorganization has implications for manufacturing footprints, employment, and investment patterns in the United States and key international markets such as Canada, the United Kingdom, and Australia.

Hormel Foods, historically known for products such as SPAM and Hormel-branded meats, has diversified into nuts, nut butters, ethnic foods, and premium protein offerings through acquisitions and innovation. Its portfolio now includes brands that appeal to consumers seeking high-protein snacks, organic products, and convenient meal solutions. Hormel's expansion strategy extends across North America and into Europe and Asia, demonstrating how mid-sized U.S. food companies can achieve global reach by focusing on niche growth segments and aligning with wellness trends that are increasingly influential in markets from Sweden and Norway to Singapore and Japan.

Campbell Soup Company, one of the most iconic names in U.S. packaged foods, has successfully repositioned itself as both a soup and snack specialist. While its condensed soups remain a staple in American kitchens, the company's growth has been driven by brands such as Pepperidge Farm, Goldfish, and Snyder's of Hanover. By reducing sodium, offering organic and simple-ingredient lines, and investing in on-the-go formats, Campbell has managed to connect with both long-time customers and younger consumers who prioritize convenience and cleaner labels. The company's evolution reflects broader changes in U.S. consumer behavior and retail dynamics that usa-update.com explores across consumer and lifestyle coverage.

🌍 Global Food & Beverage Leaders 2026

Explore the world's most influential companies shaping our food systems

Industry at a Glance

Global Market Value$8+ Trillion
Largest Global CompanyNestlé (Switzerland)
Key Growth DriversPlant-Based, Digital, Sustainability
Major Employment SectorMillions Globally
Primary MarketsUS, Europe, Asia-Pacific

🎯 Strategic Focus Areas 2026

  • ✓ Climate resilience & regenerative agriculture
  • ✓ AI-driven personalization & supply chains
  • ✓ Health-conscious product innovation
  • ✓ Sustainable packaging & circular economy
  • ✓ Digital transformation & e-commerce

Fast-Food and Coffeehouse Chains: Cultural and Economic Anchors

Quick-service restaurant and coffeehouse chains are among the most visible faces of the food and beverage industry, particularly in the United States, Canada, the United Kingdom, Europe, and Asia-Pacific markets such as Australia, Japan, and South Korea. These companies not only serve billions of meals each year but also act as large-scale employers and cultural touchpoints.

McDonald's remains the largest restaurant company in the world, with tens of thousands of locations spanning North America, Europe, Asia, the Middle East, Africa, and Latin America. Its strategy increasingly revolves around digital engagement, including mobile ordering, loyalty programs, and partnerships with delivery platforms. McDonald's has also expanded its menu to include more chicken, salads, plant-based options, and regionally tailored items, acknowledging both health considerations and local tastes. The chain's franchising model makes it a significant contributor to small business formation and local employment, especially in the United States and Canada.

Starbucks has cemented its status as a global coffeehouse leader and lifestyle brand, with a strong presence in the United States, Canada, the United Kingdom, continental Europe, China, Japan, South Korea, and numerous other markets. Its focus on premium coffee, cold brews, customization, and digital loyalty programs has allowed it to build deep customer engagement. Starbucks has also become a notable player in dairy alternatives and plant-based food offerings, aligning with broader health and sustainability trends. Analysts frequently study its performance and international expansion through resources such as the Harvard Business Review, which often uses such companies to illustrate strategic and operational best practices.

Yum! Brands, parent company of KFC, Taco Bell, and Pizza Hut, continues to leverage its franchise model and brand recognition to expand across North America, Europe, Asia, and emerging markets. KFC's strong presence in China and Southeast Asia, Taco Bell's growth in the United States and Europe, and Pizza Hut's global footprint illustrate how American-origin quick-service brands have adapted to local tastes while maintaining consistent brand identities. These chains are also at the forefront of technology-enabled delivery and drive-thru optimization, reflecting the broader digitalization of foodservice that usa-update.com regularly follows in its technology and news sections.

Technology and Digital Transformation: From Farm to Consumer

Technological innovation has become a defining feature of the food and beverage industry's evolution in the 2020s. Artificial intelligence, machine learning, robotics, and blockchain are transforming every stage of the value chain, from agricultural input optimization and factory automation to inventory management, e-commerce, and personalized nutrition.

Blockchain-based platforms such as IBM Food Trust enable companies including Nestlé and major retailers to trace ingredients from farm to shelf, enhancing transparency, food safety, and recall efficiency. This level of traceability is increasingly important in complex global supply chains that span the United States, Europe, Asia, and Latin America, especially when geopolitical tensions, climate events, or health crises disrupt normal operations. Those wishing to understand how digital tools are reshaping supply chains can explore discussions of traceability and risk management on sites like the World Economic Forum.

Automation and robotics in processing plants and distribution centers have improved efficiency and consistency while addressing labor shortages in regions such as North America and Western Europe. At the same time, these technologies are reshaping the nature of work, increasing demand for technicians, data analysts, and logistics planners, and reducing the need for some forms of manual labor. This transformation is closely linked to changes in the employment landscape that usa-update.com monitors, especially as companies invest in retraining and upskilling programs.

On the consumer side, data-driven personalization has become a powerful differentiator. Food and beverage companies are using AI to analyze purchase histories, health data, and lifestyle preferences-often in partnership with retailers and digital platforms-to develop targeted product recommendations and marketing campaigns. Personalized nutrition services, subscription snack boxes, and direct-to-consumer beverage offerings are now common in the United States, Canada, the United Kingdom, and parts of Europe and Asia, illustrating how technology is blurring the lines between food, health, and digital services. Management consultancies such as McKinsey & Company regularly publish analyses on AI in consumer industries, providing a useful framework for understanding these changes.

Sustainability, Regulation, and Climate Resilience

Sustainability has shifted from a voluntary aspiration to a core strategic requirement for food and beverage companies operating in the United States, Europe, and increasingly Asia and Latin America. Climate change, water scarcity, biodiversity loss, and waste management are no longer peripheral concerns; they directly affect crop yields, input costs, regulatory compliance, and brand reputation.

Regulatory frameworks such as the European Green Deal, evolving U.S. environmental policies, and national climate commitments in countries including Canada, the United Kingdom, Japan, and South Korea are pushing companies to reduce greenhouse gas emissions, transition to renewable energy, and adopt circular packaging solutions. Major corporations such as PepsiCo, The Coca-Cola Company, Unilever, and Danone have set ambitious targets for net-zero emissions, regenerative agriculture, and plastic reduction, often aligning with science-based targets and international agreements. Readers interested in the policy dimension can compare these corporate strategies with the guidelines and reports issued by the Intergovernmental Panel on Climate Change.

Sustainable sourcing initiatives, including commitments to deforestation-free supply chains and fair labor practices, are reshaping procurement strategies, particularly in commodities such as palm oil, cocoa, coffee, and soy, which are critical to markets in North America, Europe, Brazil, and Southeast Asia. These efforts intersect with labor rights, trade policy, and consumer activism, topics that resonate with the regulation and international coverage on usa-update.com, where readers track how global standards influence U.S. business operations and investment decisions.

Health, Wellness, and Evolving Consumer Expectations

Health and wellness trends that emerged over the past decade have become firmly entrenched by 2026, influencing product development, marketing, and regulatory scrutiny across the United States, Canada, Europe, Asia-Pacific, and Latin America. Rising awareness of obesity, diabetes, cardiovascular disease, and food allergies has led consumers to demand clearer labeling, reduced sugar and sodium, and increased availability of products that support specific dietary needs and lifestyle goals.

Functional beverages-such as kombucha, vitamin-enhanced waters, energy drinks with clearly defined ingredients, and ready-to-drink protein shakes-have gained considerable traction across North America, Europe, and parts of Asia. Similarly, plant-based meat and dairy alternatives have moved from niche to mainstream, with partnerships between alternative protein innovators and major quick-service chains and retailers. These trends are tracked closely by organizations like the Global Wellness Institute, which documents how wellness preferences influence consumer spending and business strategy.

For companies, responding to these expectations involves not only reformulation and innovation but also transparent communication and responsible marketing. Regulatory bodies in the United States and Europe have tightened standards for nutritional claims, advertising to children, and labeling of allergens and additives, reinforcing the need for robust compliance systems. These developments are particularly relevant for usa-update.com readers who follow consumer and business issues, as they influence both corporate risk profiles and opportunities for differentiation.

Employment, Skills, and the Changing Nature of Work

The food and beverage industry remains one of the largest employers in the United States and worldwide, encompassing roles in agriculture, manufacturing, logistics, retail, hospitality, research and development, and corporate management. In North America, Europe, and Asia-Pacific, the sector has been at the forefront of debates about wage levels, working conditions, automation, and the future of work.

Large employers such as Tyson Foods, PepsiCo, McDonald's, and Starbucks have faced pressure to improve wages, benefits, and workplace safety, particularly in light of lessons learned during the COVID-19 pandemic and subsequent labor market shifts. At the same time, the rise of delivery platforms and gig-economy models has created new, flexible forms of employment, but also raised questions about worker classification and protections. These issues are increasingly subject to regulatory attention in the United States, Canada, the United Kingdom, and the European Union, making them a central theme in employment and regulation discussions.

The skills profile of the industry is also changing as technology plays a larger role. Demand is growing for data scientists, robotics technicians, supply chain analysts, food technologists, and sustainability specialists, even as some routine tasks become automated. For job seekers and professionals following jobs and career content on usa-update.com, the sector offers a wide array of opportunities, from entry-level positions in restaurants and manufacturing plants to high-skilled roles in research labs and corporate strategy teams.

Global Competition, Trade, and Diplomacy

Food and beverage companies are deeply embedded in global trade flows and often act as informal ambassadors of their home countries. U.S. brands such as McDonald's, Coca-Cola, PepsiCo, and Starbucks are instantly recognizable on high streets from London and Berlin to Tokyo, São Paulo, and Johannesburg, shaping perceptions of American culture and business. European brands, including Ferrero Group, Heineken, and Nestlé, similarly carry cultural and economic influence across continents, while Latin American and Asian champions such as Grupo Bimbo, JBS, Yili Group, and Kirin Holdings demonstrate the increasing global reach of non-Western corporations.

Trade agreements and geopolitical tensions have a direct impact on the sector, affecting tariffs on agricultural products, regulatory alignment on food safety, and market access for packaged goods. The United States, Canada, Mexico, the European Union, the United Kingdom, China, and other major economies regularly negotiate trade frameworks that determine how easily food and beverage companies can operate across borders. For readers of usa-update.com who follow international developments, these negotiations are critical to understanding investment flows, supply chain decisions, and export strategies.

Food and beverage products also play a subtle role in diplomacy and soft power. The presence of familiar restaurant chains and packaged brands can make foreign markets more accessible to travelers and expatriates, while also introducing local consumers to new tastes and cultural references. At the same time, issues such as agricultural subsidies, food security, and export restrictions can become flashpoints in international relations, as seen in recent debates over grain and fertilizer exports documented by outlets like the Financial Times.

Travel, Lifestyle, and the Experience Economy

As international travel has recovered and expanded in the mid-2020s, food and beverage experiences have become central to tourism, business travel, and lifestyle choices. Travelers from the United States and Canada visiting Europe, Asia, and Latin America increasingly seek both familiar global brands and authentic local cuisine, creating opportunities for multinational restaurant chains and local entrepreneurs alike. For those planning trips or tracking tourism trends, usa-update.com's travel and events sections provide a complementary view of how culinary experiences intersect with broader lifestyle and entertainment patterns.

In major cities such as New York, Los Angeles, Toronto, London, Paris, Berlin, Tokyo, Seoul, Singapore, Sydney, and São Paulo, food halls, craft beverage venues, and experiential dining concepts demonstrate how the industry is integrating with entertainment and culture. Global beverage companies partner with local venues and festivals, while food brands sponsor sporting events and concerts, reinforcing their presence in consumers' daily lives. This convergence of food, entertainment, and lifestyle is particularly relevant for readers who follow entertainment and lifestyle content, as it reflects how brands compete not only on taste and price but also on experience and identity.

Looking Ahead: Strategic Themes for 2026 and Beyond

As 2026 progresses, several strategic themes are likely to define the trajectory of the global food and beverage industry, with clear implications for the United States and for international markets that usa-update.com readers monitor closely.

First, climate resilience and regenerative agriculture will move from pilot projects to core operational requirements, as companies confront more frequent climate-related disruptions and stricter regulatory expectations. Businesses that can secure sustainable, diversified supply chains-spanning North America, Europe, South America, Asia, and Africa-will be better positioned to manage volatility in commodity prices and availability.

Second, digital transformation and AI integration will deepen, enabling more precise demand forecasting, dynamic pricing, and personalized marketing. Companies that effectively leverage data while respecting privacy and regulatory constraints will gain a competitive edge, particularly in mature markets such as the United States, Canada, the United Kingdom, Germany, and Japan, where differentiation is critical.

Third, the balance between globalization and localization will continue to evolve. While global brands will remain powerful, success will increasingly depend on the ability to tailor products, flavors, and marketing messages to local cultures and regulations in regions as diverse as Scandinavia, Southeast Asia, and Latin America. This localization will extend beyond product formulation to include local sourcing, manufacturing, and community engagement, reinforcing the role of food and beverage companies as embedded economic actors in each market they serve.

Finally, investor interest in the sector will remain strong, but capital will increasingly flow toward companies and brands that combine financial performance with credible sustainability, health, and governance credentials. For readers of usa-update.com who follow finance and business, the most attractive opportunities may lie at the intersection of established scale and disruptive innovation, where large multinationals partner with or acquire agile startups that address emerging consumer needs.

Conclusion: Why This Industry Matters for usa-update.com Readers

For the audience of usa-update.com, the global food and beverage industry is far more than a backdrop to daily meals. It is a dynamic, strategically important sector that influences and reflects developments in economy, finance, technology, jobs, international relations, regulation, energy, and consumer behavior. Whether readers are business leaders evaluating investment opportunities, professionals considering career paths, policymakers assessing regulatory options, or consumers seeking to understand how their choices shape markets, the strategies and performance of leading food and beverage companies provide a powerful window into the broader global economy.

As 2026 unfolds, the sector's evolution will continue to be closely followed by usa-update.com, connecting developments in the United States with trends across North America, Europe, Asia, Latin America, Africa, and Oceania. In a world marked by rapid change, the companies that feed and refresh billions of people each day will remain central to how societies grow, innovate, and interact-making this industry an essential area of focus for anyone seeking to understand the future of business and everyday life.