United® Real Estate (United) has experienced remarkable growth, outperforming most U.S. real estate companies over the past five years, as highlighted by the 2024 RealTrends Verified ranking. For the fourth consecutive year, United has secured a spot among the top 10 of the 500 largest real estate companies in America, underscoring its sustained success in the industry.
Securing the No. 3 position in the Five-Year Top Mover ranking by sales volume and transactions, United Real Estate and its affiliated brokerages have seen a significant increase in sales from 2019 to 2023. During this period, the network's growth surpassed 725%, with an increase of $14.96 billion in volume and 36,279 transactions. This impressive growth trajectory has been driven by a combination of organic growth, franchise expansion, and strategic merger activity.
Unlike many other companies on the Five-Year Top Mover list, whose growth slowed notably in 2023, United Real Estate continued its upward trajectory. Despite a nationwide decline in the number of real estate agents, United expanded its agent count by 13% year over year, adding more agents to its network than nearly every competitor. A significant milestone in this expansion was the March announcement that Premiere Plus Realty, along with its 1,500 agents, had joined United, making it one of the largest brokerages to affiliate with another real estate company. United's growth is detailed in the publication "Learning from a New Generation of Brokerages," released in March 2024 by real estate strategist and author Mike DelPrete.
Dan Duffy, Chief Executive Officer of United Real Estate Group, commented on the dynamic changes in the U.S. real estate market: "You would have to be literally living under a rock to be unaware of the once-in-a-lifetime, intense changes that have been happening in the U.S. real estate market. Over the course of my career, I have had the opportunity to work with companies and within sectors that span pretty much all of the U.S. economy, from technology, consumer products, financial services, automotive, energy exploration and production to core agriculture (yes, pig farming). I have never observed, in any window of time or sector, as much change affected upon a sector of our economy. There are fierce internal and external competitive pressures, massive changes in technology, a volatile regulatory environment and capital market upheaval."
Duffy continued, "Our continued growth and market share capture is a testament to the professionalism of each and every one of our affiliated agents, brokers, auctioneers and the exceptional dedicated team that delivers our value proposition daily. Paradoxically, we believe that we have just begun to hit our stride, and the best is before us."
Rick Haase, President of United Real Estate, attributed the company's success to its dedicated team and loyal clients: "All the credit for our growth continues to go to our agents, employees and the hundreds of thousands of loyal clients we serve. We know that we have the proper business model, but our success happens with the passionate execution of hundreds of employees and thousands of agents. They continuously bring the company's values to market each day, and the exciting part is we are increasing our velocity of growth."
United Real Estate Growth
United's network includes a range of esteemed brokerages such as Charles Rutenberg Realty Fort Lauderdale, Pearson Smith Realty, Leading Edge Real Estate Group, Platinum Realty, Virtual Properties Realty, Benchmark Realty, and Texas United Realty. This diverse portfolio reflects United's broad reach and capacity to adapt to various market needs.
RealTrends has been collecting and verifying brokerage and agent performance for more than three decades. Formerly known as RealTrends 500, RealTrends Verified is a dual-verified, fully transparent, and search-engine optimized real estate sales performance platform. It brings historical relevance and benchmarking to professionals and consumers alike, offering valuable insights into industry trends and performance metrics.
United Real Estate was established to provide solutions for real estate brokers and agents in a rapidly evolving industry. The company offers the latest training, marketing, and technology tools under a flat-fee, transaction-based agent commission model. Leveraging its proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers more profitable outcomes for agents and brokers. Operating in 32 states with 156 offices and more than 20,400 agents, United Real Estate facilitated over 70,000 transactions and generated $27.8 billion in sales volume in 2023.
United Real Estate Group (UREG) oversees United Real Estate and United Country Real Estate, catering to the unique market needs of suburban, major metropolitan, urban, and rural areas. Utilizing the Bullseye™ Agent & Broker Productivity Platform, UREG provides cutting-edge training, marketing, and technology tools, offering a competitive edge in the market. The platform represents a decade-long investment in virtual agent and brokerage technology services and is powered by a 2.6 million listings data warehouse that attracts over 3 million monthly visitors and generates more than 30,000 leads annually.
Together, United Real Estate Group supports more than 590 offices and over 23,100 real estate and auction professionals across four continents. In 2023, the group facilitated more than 89,000 transactions and achieved $35.2 billion in sales volume. Through its in-house advertising agency, UREG provides differentiated marketing support and collateral for specialized lifestyle property websites and access to an 800,000+ opt-in buyer database.
As the real estate market in America continues to evolve in 2024, United Real Estate remains at the forefront of the industry, setting benchmarks for growth and innovation. The company's ability to adapt to changing market dynamics and leverage technology and strategic partnerships has positioned it as a leader in the real estate sector.
In contrast, other large U.S. real estate companies have faced challenges adapting to the rapidly changing market environment. Many have struggled to maintain growth and retain agents amidst economic uncertainties and fluctuating market conditions. The ability to navigate these challenges effectively differentiates successful companies like United from their competitors.
Looking ahead, the real estate market in America is expected to undergo further transformations, driven by technological advancements, regulatory changes, and shifting consumer preferences. Companies that can anticipate and adapt to these changes will continue to thrive, while those that fail to evolve may face significant hurdles.
United Real Estate's strategic focus on technology, agent support, and market expansion positions it well for continued success in this dynamic environment. By maintaining a flexible and innovative approach, United is poised to capitalize on new opportunities and navigate future challenges effectively.
The ongoing commitment to providing high-quality service and value to agents, brokers, and clients will remain a cornerstone of United's strategy. As the company continues to grow and expand its reach, it will likely set new standards for performance and customer satisfaction in the real estate industry.
In summary, United Real Estate's remarkable growth and success over the past five years highlight its ability to navigate a rapidly changing market and deliver value to its stakeholders. As the real estate market in America continues to evolve, United is well-positioned to lead the industry, leveraging its strengths in technology, strategic partnerships, and agent support to achieve sustained success.