Rory McIlroy US Masters Odds and Predictions

rory mcilroy us masters odds and predictions

The Masters, one of the most fabulous iconic sporting events globally, will take place on April 12, 2024. Players who are at the height of their game can only qualify for this once-in-a-lifetime experience and demonstrate their incredible skills over four days.

One of the major players who have stood the test time over the last fifteen years is Rory McIlroy, undoubtedly one of the naturally gifted players of his generation. Born in Northern Ireland in 1989, his meteoric elevation in the world of golf saw him make headlines in the sport. By age 23, he had already won two of golf’s four major championships- the US. Open and the PGA.

Rory Mcilroy’s US Masters Odds and Predictions

Rory Mcilroy, Northern Ireland’s superstar, will be one of the favorites going into the Masters on April 12th; currently standing at 9/1 to win the tournament, he will no doubt be eyeing this tournament to add to his tally of four majors. This tournament has eluded him many times over the years, and during that time, he has rarely been at the top of the leaderboard by Sunday, especially when you think Rory Mcilroy made his debut in 2010.

The 2024 Genesis Invitational golf tournament was played recently; the eventual winner was Hideki Matsuyama, who won with an incredible round of 9- 62 for the round. Other notables was Will Zalatoris, with a total score of 14- considering he has been out of the game for nearly eighteen months due to a back injury and rehabilitation, enduring some family bereavement made it a very emotional day for Will. Mcilroy, on the other hand, failed to shine throughout the tournament came a commendable tie for twenty-fourth

With the Masters just around the corner (April 12th), the selection process for the tournament has been finalized, and players from all over the globe will be vying for that green jacket in the most intense cauldrons in the world. Augusta, to many people, is the home of golf and is the epitome of pure greens, savage roughs and, in some cases, ten-twelve foot bunkers; once you get through that, you have some iconic holes to contend with, like the 11,12 and 13 collectively known as Amen Corner, all three holes can ruin a players chance at a Green Jacket. Still, players can catapult themselves into a glorious position if played well.

Players must have the most outlandish talent and skill to play Augusta, and it takes a special kind of player to tame it and win it. The golfing world of sport is awash with many highly skilled players who possess such skills; players like Rory Mcilroy, who is now the world's number one player by his standards, have had a quiet season up to now. Patrick Cantly and Will Zalatoris possess the game to conquer the likes of Augusta. Though Zarlartoris came runner-up to Justin Thompson in the Wanamaker Trophy in 2022, he unfortunately was injured for the best part of 2023 and suffered a family loss recently.

Patrick Cantly is another player you can't ignore, another fledgling with all the skills required to conquer Augusta, especially his short game. Though at times he can be slow and can meander during his play, he sometimes attracts the wrong attention due to that trait. His last PGA win was back in 2022, when he was victorious at the BMW championship. To date, Patrick Cantly is the winner of eight PGA tour events.

Other players who could be in contention for that illustrious Green Jacket are Brooks Koepka, Jordan Spieth, Jon Rahm, Cameron Smith, and Ludvig Aberg, to name but a few. Brooks Koepka is another player with the utmost talent and holds five majors, four of which were won in an astonishing three-year period in which he established himself as the best player in the world.

Ludvig Alberg, another young rising talent, came to prominence in 2023; just seventy-five days after turning professional, Aberg lifted his first professional silverware in his sixth DP World Tour at the Omega European Masters. The win catapulted the young Swede into Ryder Cup contention; since then, he has become one of the sensations in golf.

Joshua Chandler joins D-BOX as the new CFO

joshua chandler joins d box as the new cfo

D-BOX Technologies Inc. (TSX:DBO), a world leader in haptic and immersive entertainment, has announced the appointment of Joshua Chandler (CFA, MBA) as Chief Financial Officer of the Corporation, effective April 22, 2024. He will supervise the financial and operational activities of the Company. With extensive leadership expertise spanning over twenty years in corporate development, finance, and at the operational level, Mr. Chandler will bring the strategic and operational vision needed to spearhead D-BOX into its next phase of development.

“We are very happy to welcome Mr. Chandler to our executive team,” says Sébastien Mailhot, President and CEO of D-BOX. “His diversified skill set, past accomplishments and business acumen will be an asset for the next phase of D-BOX. He will actively contribute to the development of the corporate strategy and the expansion of the organization worldwide.”

“I am very excited to join a market leader such as D-BOX and I am looking forward to putting all my energy in accelerating its growth and creating shareholder value,” says Josh Chandler. “I eagerly await to not only optimize the financial performance but also to assist D-BOX towards new heights of success while navigating challenges with confidence.”

Josh brings a solid background of achievements most recently at Cook it, Aimia, Gildan and Fairstone Bank of Canada. As part of these different experiences, Mr. Chandler has repeatedly demonstrated his leadership and has initiated and deployed transformative strategies to accelerate the value of organizations for stakeholders.

Sébastien Mailhot, President and CEO of D-BOX, has been appointed as Interim Chief Financial Officer of the Corporation for the period of March 31, 2024, the effective date of resignation of the former chief financial officer of the Corporation, to April 22, 2024.

D-BOX creates and redefines realistic, immersive entertainment experiences by moving the body and sparking the imagination through effects: motion, vibration and texture. D-BOX has collaborated with some of the best companies in the world to deliver new ways to enhance great stories. Whether it’s movies, video games, music, relaxation, virtual reality applications, metaverse experience, themed entertainment or professional simulation, D-BOX creates a feeling of presence that makes life resonate like never before. D-BOX Technologies Inc. (TSX: DBO) is headquartered in Montreal with offices in Los Angeles, USA and Beijing, China. Visit D-BOX.com.

LGI Homes Named a Top Workplace for the 4th Consecutive Year

lgi homes named a top workplace for the 4th consecutive year

LGI Homes, Inc. (NASDAQ: LGIH), one of the nation’s largest and most recognized homebuilders, announced today that it received the 2024 Top Workplace USA award issued by Energage and USA Today. This is LGI Homes’ 4th consecutive year to receive this distinction.

“It is a tremendous honor to be recognized as a 2024 Top Workplace USA for the fourth consecutive year,” said Eric Lipar, Chairman and Chief Executive Officer of LGI Homes. “At LGI Homes, we are focused on maintaining a positive environment where top talent can thrive as our business grows. This award is a testament to LGI Homes’ strong corporate culture and our dedication to conducting every facet of our business with the utmost integrity. Most importantly, it reflects our loyal employees and their commitment to delivering exceptional results in a fast-paced, people-centric environment as they help families around the country achieve the dream of homeownership.”

The Top Workplaces USA Award program celebrates nationally recognized companies who focus on making the world a better place by prioritizing a people-centered culture, giving employees a voice and seeking to optimize the workplace experience.

Honorees are chosen based solely on employee feedback gathered through a confidential employee engagement survey, issued by Energage. Results are calculated by comparing the survey’s research-based statements, that evaluate factors such as leadership, culture, and benefits that are proven to predict high performance, against industry benchmarks.

“Earning a Top Workplaces award is a badge of honor for companies, especially because it comes authentically from their employees,” said Eric Rubino, Energage CEO. “That's something to be proud of. In today's market, leaders must ensure they’re allowing employees to have a voice and be heard. That's paramount. Top Workplaces do this, and it pays dividends.”

If you’re interested in joining a Top Workplace, visit LGI Homes’ careers page.

ABOUT LGI HOMES, INC.

Headquartered in The Woodlands, Texas, LGI Homes, Inc. is a pioneer in the homebuilding industry, successfully applying an innovative and systematic approach to the design, construction and sale of homes across 36 markets in 21 states. As one of America’s fastest growing companies, LGI Homes has closed over 65,000 homes since its founding in 2003 and has delivered profitable financial results every year. Nationally recognized for its quality construction and exceptional customer service, LGI Homes was named to Newsweek’s list of the World’s Most Trustworthy Companies. LGI Homes’ commitment to excellence extends to its more than 1,000 employees, earning the Company numerous workplace awards at the local, state and national level, including the Top Workplaces USA 2024 Award. For more information about LGI Homes and its unique operating model focused on making the dream of homeownership a reality for families across the nation, please visit the Company’s website at www.lgihomes.com.

ABOUT ENERGAGE

Making the world a better place to work together.TM

Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 18 years of culture research and the results from 27 million employees surveyed across more than 70,000 organizations, Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com.

National Graphic Design USA Award

national graphic design usa award

Lentini Design & Marketing (LDM) has won its 200th national design award from the highly-respected Graphic Design USA (GDUSA). Thousands of entrants every year vie for the coveted GDUSA awards, but only a few hundred throughout the country win. LDM has been entering the GDUSA competitions since 2005, and every year adds 5-15 awards.

LDM has worked with clients across many sectors, including corporate, nonprofit, public, transportation, construction, and education spaces. LDM offers a full slate of services that merge strategy with creativity. Services include strategy, marketing, graphic design, branding, web design and development, social media, digital advertising, and book design. See the latest GDUSA awards that put LDM over the top of 200 total awards here. Read more about the GDUSA competitions here.

Founder and CEO of LDM Hilary Lentini shares, "We never expected to be such a 'winning team', but all thanks goes to my team of creatives and our clients who are our trusted partners— and who empower us to do our best work every day."

About GDUSA

For 60 years Graphic Design USA (GDUSA) has been a source of news and information for graphic designers and the broader creative community. GDUSA covers news, people, project, trends, technology, products, and services. In addition to the print magazine, the brand encompasses a 110,000 visitor-a-month website, a monthly e-newsletter, a digital edition of the magazine, and several national design competitions that showcases of the best in Graphic Design, Package Design, Web Design, Inhouse Design, and Health+Wellness Design. Learn more at gdusa.com.

About Lentini Design & Marketing (LDM) – LDM is a woman-owned, 30-year strong, branding and marketing firm in the advertising, marketing, and creative services industries. Known for Messaging their clients' magic, LDM creates unique, strategic marketing solutions. The firm values communication and collaboration — knowing these are the keys to their clients' marketing successes. LDM has won more than 160 national design awards to date. With their proprietary content design process, they re-energize their clients' branding and messaging. Visit lentinidesign.com for more information.

New York City Construction Accident Lawyer

new york city construction accident lawyer

Many construction sites in New York City are large and complex, with many moving parts. On a construction site, numerous parties may be involved, and each party may bear some responsibility for a construction worker's injury or worse.

Site owner - During the course of a construction project, the owner of the site is usually the owner of the property. As the owner or occupant of the land, the site owner typically has significant control over the site and the work being done. This usually means they are legally liable for injuries or deaths because they were aware of, or should have been aware of, a dangerous condition on the property.

General contractor - When a worker is injured or killed on the job, the general contractor and certain subcontractors may be held liable. In many cases, it is the general contractor's responsibility to ensure that workers have the necessary safety equipment and training to work without being exposed to hazards.

Architects - In some cases, a construction accident occurs because a building or structure is inherently unsafe or was not properly inspected before work began. An architect or a building engineer may be held liable for the death or injury of a construction worker.

Manufacturers of construction equipment - If a construction site injury or death occurs due to faulty or defective equipment, the manufacturer of that equipment may be held liable for a construction accident resulting in death or injury.

If you were injured on the job as a construction worker, you could take steps to protect your claim. First and foremost, you should seek medical attention for your injuries. It is critical to avoid delays in medical treatment because an insurance company or other responsible party may try to claim that your injuries were caused by something other than the construction site accident.

Numerous parties may be involved on a construction site, and each party may bear some responsibility for a construction worker's injury or worse. New York City Construction Accident Lawyer Jonathan C. Reiter Answered Who Is to Blame When Construction Workers Are Injured on the Job?

Best Assignment Help Websites for USA Students

best assignment help websites for usa students

Embarking on a college journey can be daunting. Piles of assignments, ticking deadlines, and late-night study sessions can often overshadow the rich, immersive learning experience that students should rightfully enjoy. Amidst this sea of academic pressure, identifying the best assignment writing service could be the beacon that guides you toward tranquility and success.

The vast digital landscape is teeming with numerous writing services, each claiming to be the savior for overburdened students. But how can you discern the wheat from the chaff? My name is Nicole Hrady, and as an accomplished academic writer and consultant, my mission is to provide you with a pathway to the best assignment writing services that will lighten your homework load and let you reclaim your peace of mind.

My expertise and thorough research have enabled me to sieve through the myriad of options, narrowing down the seven best assignment help platforms specifically designed for USA students. They are committed to ensuring your academic success without compromise. So, dive in and discover these fantastic resources which could be the answers to your academic hurdles.

How Did I Determine the Best Assignment Writing Services Online for You?

I’m deeply familiar with the ebb and flow of the assignment writing industry. Over the years, I have developed meticulous criteria for what a fitting assignment writing service should embody. Below is what I anticipate from proficient assignment writers and how I distinguish the cheap assignment writing services that offer exceptional quality.

Here are my carefully defined criteria:

Qualifications and Expertise — The writers should hold relevant academic qualifications, preferably Master’s or Ph.D. degrees in the subjects they handle. Their expertise and depth of knowledge should be evident in their writing.

Quality of Writing — The assignments produced should be high in quality, free from errors, and reflective of in-depth subject knowledge. They should have coherent arguments and clear, concise language.

Timeliness — All writers need to respect deadlines. The ability to deliver high-quality work promptly is a must.

Originality — Each piece of work should be 100% original, free from any plagiarism. An assignment writing service should provide plagiarism reports if required.

Affordability — While cheap assignment writing platforms are attractive, they should not compromise on the quality of work. The service must offer a fair balance between cost and quality.

Revisions and Guarantees — A reliable service should be willing to offer free revisions if the work does not meet the client’s requirements initially. It should also provide a money-back guarantee.

Customer Support — Round-the-clock customer support to address any issues or concerns is a must. A quick and effective response system enhances the customer experience.

Privacy and Confidentiality — The service must assure the privacy and confidentiality of the students’ information and assignments.

Best Assignment Writing Sites: Top Recommendations by Nicole Hardy

DoMyEssay — Renowned for Expert Assignment Writers 🎓(4.87 on Sitejabber)

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Hilton Grand Vacations America's Greatest Workplaces 2023

hilton grand vacations americas greatest workplaces 2023

Hilton Grand Vacations Inc. (NYSE:HGV), the industry-leading global vacation ownership company, has been recognized as one of “America’s Greatest Workplaces” in 2023 by Newsweek and Plant-A Insights Group. HGV was honored for creating an engaging work experience and for providing best-in-class personal and professional development opportunities. The company was awarded four stars out of five on their score and is the only vacation ownership company on the list.

“Our team members are the driving force behind everything we do at HGV,” said Mark Wang, president and CEO at Hilton Grand Vacations. “Their ongoing commitment and dedicated efforts have propelled us to new heights, allowing us to meet our goals and grow our company. Every day, we’re mindful to invest in the well-being, growth and happiness of our team members as they are truly the heart of our company.”

“Cultivating a thriving company culture and providing industry-leading benefits is at the core of our ‘Putting People First’ mission,” said Pablo Brizi, executive vice president, chief human resources officer & public affairs. “Our exceptional team members are the backbone of our company, and we’re committed to fostering an environment where they can flourish both personally and professionally. We remain steadfast in our commitment to our team members and are excited to build upon this achievement and further strengthen our culture of excellence together.”

HGV is actively growing its workforce and is seeking new and passionate individuals to join roles across all departments in the company. The company creates an inclusive and supportive work environment where team members are empowered to reach their full potential, both personally and professionally. To date, HGV has been named in several Newsweek lists honoring “America’s Greatest Workplaces for Job Starters,” “America's Greatest Workplaces for Diversity,” “America's Greatest Workplaces for LGBTQ+” and “Top 100 Global Most Loved Workplaces.”

Providing comprehensive benefits and perks is a top priority for HGV to ensure its team members feel engaged and valued for their hard work. The company provides industry-leading travel benefits where team members can participate in the Go Hilton travel program. Eligible team members can take advantage of special room rates, flexibility and other perks for a discounted elite travel experience. The company also offers eligible team members to fully access all benefits on day one of employment, including: medical, dental, vision, optional supplemental insurance, and a DailyPay option so team members can be paid instantly.

HGV also strives to foster an inclusive work culture by offering 12 Team Member Resource Groups (TMRGs), where those of similar backgrounds can come together for support and form a community. Women, Pride, Young Professionals, and Military & Families are just some of the TMRGs that HGV team members are invited to join. HGV also seeks to engrain professional development into the fabric of the company by providing over 1,000 distinct training and development courses, as well as internship and mentorship programs for those just entering the working world.

Newsweek partnered with Plant-A Insights Group to determine “America’s Greatest Workplaces 2023” through an independent study. The study was done by conducting a large-scale independent survey with over 389,000 completed company reviews by employees who work for companies employing at least 1,000 employees in the U.S. This ranking recognizes the workplaces which have focused on and succeeded in their empowerment of women, promotion of veterans, development of entry-level employees and support for LGBTQ+ associates.

US Retail Investors Express Concerns About Financial Futures

us retail investors express concerns about financial futures

Online trading platform moomoo, an intuitive investment and trading platform providing investors with pro-grade, easy-to-use tools, data, and insights, recently released results of its first Personal Finance Survey of US moomoo users.

The survey discovered three key takeaways. First, mooers are worried about their financial futures with 18% of participants placing themselves in the "most worried" category amid high inflation and 2022's selloff in stocks and bonds. Other top takeaways disclosed that financial literacy looks different for everyone, depending on income and education levels; however, mooers are planning and saving for their futures through budgets and income allocation.

Here are additional key findings:

Mooers with advanced degrees are more worried than average about their financial futures. Participants with advanced degrees are the most worried group (28%,) followed by high school diploma holders (21%). and those with a bachelor's degree (16.1%).

Two-thirds of mooers are planning their financial futures. Most participants (63.5%) have a budget to map out their financial future. Financial news is the most used source for financial knowledge and mooers also improving their financial literacy by talking to friends (8.4%) and families (6.0%) and learning from influencers (6.4%).

Almost 80% of mooers give themselves either a middle ranking (3/5) or a high ranking (4/5) when asked about their level of personal finance knowledge. Financial education plays a big role in the perceived level of financial knowledge with respondents expressing interest in a wide variety of personal financial topics. Investing sits as the top choice (31% of all users) with saving, insurance and budgeting among other topics.

"I am glad to see that most of our users are conscious of potential risks in their financial future and are actively responding to them," said Justin Zacks, Vice President of Strategy, Moomoo Technologies Inc.

"There are still lingering fears about a potential recession, but we saw markets shrug off these fears in the first half of 2023 driven by an upbeat earnings season. With a better understanding of financial markets, we believe investors will be better able to navigate their investing journey amid market turbulence," Zacks added.

About moomoo

Moomoo is an investment and trading platform that empowers global investors with pro-grade, easy-to-use tools, data, and insights. It provides users with the necessary information and technology to make more informed investment decisions. Investors can access advanced charting tools, technical analytics, and Level 2 Data. Moomoo grows with its users, cultivating a community where investors share, learn, and grow together in one place. Moomoo provides free access to investment courses, educational materials, and interactive events that any investor, at any level, can gain from. Users can join forum discussions, trending topics, and seminars to help their investment knowledge and insights. The moomoo app is offered by Moomoo Technologies Inc. ("MTI") a company that is based in Palo Alto, California. MTI is used globally in countries including the U.S., Singapore, Australia, Japan, and Malaysia. MTI is not a broker-dealer and does not provide investment advice or recommendations. Securities products and services offered through the moomoo app are offered by broker-dealers that are duly licensed and registered in their respective jurisdictions. In the U.S., securities products and services are offered by Moomoo Financial Inc. ("MFI"), an SEC registered broker-dealer and member FINRA/SIPC. MTI and MFI are indirect, wholly owned subsidiaries of Futu Holdings Limited (Nasdaq: FUTU).

Eyewear Market size is set to grow by USD 76 billion from 2022-2027

eyewear market size is set to grow by usd 76 billion from 2022 2027

The eyewear market size is estimated to grow at a CAGR of 7.9% between 2022 and 2027. The size of the market is forecast to increase by USD 76 billion.

Vendors: 15+, Including Alcon Inc., Bausch Health Co. Inc., Bespoke Inc., Carl Zeiss AG, Charmant Inc., De Rigo Vision Spa, Dealskart Online Services Pvt. Ltd., Essilor Luxottica SA, Fielmann AG, HOYA Corp., JINS Eyewear US Inc., Kering SA, Le petit fils de L.U. Chopard and Cie SA, Marcolin Spa, Safilo Group Spa, Tata Sons Pvt. Ltd., TEK Optical Inc., The Cooper Companies Inc., Vision Express UK Ltd., and Vision Service Plan among others.

Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors.

Segments: distribution channel (offline and online), product (eyeglasses, sunglass, and contact lenses), and geography (Europe, North America, APAC, South America, and Middle East and Africa).

Eyewear market - Vendor Insights

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors including Alcon Inc., Bausch Health Co. Inc., Bespoke Inc., Carl Zeiss AG, Charmant Inc., De Rigo Vision Spa, Dealskart Online Services Pvt. Ltd., Essilor Luxottica SA, Fielmann AG, HOYA Corp., JINS Eyewear US Inc., Kering SA, Le petit fils de L.U. Chopard and Cie SA, Marcolin Spa, Safilo Group Spa, Tata Sons Pvt. Ltd., TEK Optical Inc., The Cooper Companies Inc., Vision Express UK Ltd., and Vision Service Plan.

The increasing prevalence of vision disorders is the key factor driving the eyewear market growth. The primary factors for the growth are time spent playing video games, watching television, working in front of computers at the workplace and at home, and changing eating habits. Furthermore, Cataracts are one of the leading causes of vision disorders worldwide. There are various problems such as age-related macular degeneration (AMD), diabetic retinopathy, glaucoma, and cataracts with aging people. Approximately 5,000 cataract operations per million people are performed every year globally. Hence, the high prevalence of eyesight or vision-related disorders is expected to drive the demand for eyewear during the forecast period.

Major Trends

The utility of eyewear as a fashion product is a major trend shaping the eyewear market . The development of eyeglasses and sunglasses in new styles, shapes, sizes, colors, and structural orientations has rapidly increased. The eyewear manufacturers are focusing on the new development of these products. Furthermore, prescription sunglasses have gained immense popularity among customers, so they are maintaining two pairs of glasses. Young and baby boomer population bases have caught on to the trend of wearing fashionable and colored contact lenses. The development of special contact lenses that make eyes look bigger and shinier has also attracted a lot of attention among customers. Hence, these factors are expected to drive the demand for sunglasses to grow during the forecast period.

Significant Challenges

Lack of product awareness in low-income regions is a significant challenge restricting the growth of the eyewear market. A large part of the population in rural areas lacks awareness of the benefits of using eyewear. This is particularly in low-income economies, such as parts of Africa and APAC. Furthermore, the lack of players and promotional activities gives rise to a lack of product knowledge among target consumers. Thus, low product visibility and product information about the latest technological products is limited among consumers, which is expected to negatively affect the growth of the eyewear market during the forecast period.

Related Reports

The snow goggles market size is estimated to grow at a CAGR of 6.3% between 2022 and 2027. The market size is forecast to increase by USD 2,064.21 million. Furthermore, this report extensively covers market segmentation by type (ordinary lens, myopia lens, and presbyopia lens), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and the Middle East, and Africa). The growing awareness of eye protection and the increasing popularity of snow sports and activities across the world are key factors driving the growth of the market.

The sports sunglasses market size is estimated to grow at a CAGR of 7.3% between 2022 and 2027. The market size is forecast to increase by USD 1,511.28 million. Furthermore, this report extensively covers market segmentation by type (polarized and non-polarized), distribution channel (offline and online), and geography (Europe, APAC, North America, South America, and the Middle East and Africa). The growing popularity of sunglasses among the young and middle-aged population is a key factor driving the market's growth.

Canada is first country to require health warning on every cigarette

canada is first country to require health warning on every cigarette

On May 31, 2023, World No Tobacco Day, the Canadian government announced final regulations to require a health warning to appear directly on every cigarette, a world first. The announcement has received extensive international attention, and has been praised by the Canadian Cancer Society and other health organizations.

"A health warning on every individual cigarette is innovative and world precedent setting," says Rob Cunningham, Senior Policy Analyst, Canadian Cancer Society. "The measure means that health messaging will be conveyed with every cigarette and every puff, will be there during every smoke break, and will reach youth who experiment by borrowing cigarettes from a friend. This measure will reduce smoking and the appeal of cigarettes, thus preventing cancer and other diseases."

It is expected that many countries will follow Canada's example and adopt this measure, just as there are now more than 130 countries/territories that have required picture warnings for cigarette packages, following the Canadian precedent implemented in 2001. In many countries cigarettes are often sold individually without packaging – in these countries, warnings directly on cigarettes have the potential for even greater impact.

For the Canadian warnings directly on cigarettes, there will be 2 sets of 6 warnings, with sets changed in rotation. As illustrated in the mock-ups provided by the Canadian Department of Health ("Health Canada"), the warnings will appear on the filter end of the cigarette, with black text on a white background, in upper case letters, in both English and French. The implementation deadline for the first set will be April 30, 2024, at the manufacturer level and July 31, 2024, at the retail level for cigarettes that are 83-85 mm in length (which is the standard cigarette length internationally, and which in Canada is called "King Size" length) and April 30, 2025, at the retail level for cigarettes that are 70-73 mm in length. In Canada, King Size cigarettes represent 69% of the cigarette market (2021).

The new Canadian regulations will also enhance the health messages required on the outside and inside of packages. A new round of 14 picture warnings on the package exterior will be required to appear on 75% of the package front and back by April 30, 2024, with a second new set of 14 picture warnings to appear 24 months later. Enhanced messages on the package interior will also be required at retail by April 30, 2024. Canada first required health messages inside cigarette packages in 2001, either on an insert for flip-top packages, or on the "slide" of slide and shell packages. Today Canada remains the only country that has required a health warning on the package interior, in addition to the package exterior, with "slide and shell" now the only permitted format for cigarette packaging in the country.

The global trend in requiring picture warnings, warnings with increased size, and plain packaging, is outlined in the seventh edition of a report by the Canadian Cancer Society, dated October 2021. For plain packaging, which removes branded colours and logos, and uses a standard background colour for all brands (eg drab brown), there are now at least 25 countries/territories that have final requirements, beginning with Australia in 2012 and including Canada in 2019.

The World Health Organization reports that tobacco kills more than 8 million people each year, that 80% of the world's tobacco users live in low- and middle-income countries, and that in 2020 22.3% of the world's population used tobacco, including 36.7% of all men and 7.8% of the world's women. Smoking causes lung cancer, at least 15 other types of cancer, heart disease, stroke, emphysema, and many other health effects, including harms from second-hand smoke. In Canada, based on 2021 data, there are still 3.8 million Canadians who smoke, representing 12% of the population aged 12+. The Canadian government has set an objective of under 5% of Canadians using tobacco by 2035.

The Canadian Cancer Society works tirelessly to save and improve lives. We fund the brightest minds in cancer research. We provide a compassionate support system for all those affected by cancer, across Canada and for all types of cancer. As the voice for people who care about cancer, we work with governments to shape a healthier society. No other organization does all that we do to make lives better today and transform the future of cancer forever. Help us make a difference. In Canada, call 1-888-939-3333 or visit cancer.ca today.